- Thursday, August 9
- Join the Cartober webinar Learn about the purpose of Cartober and how your organization can give your vehicle donation program an extra promotional boost before year-end.
- Week of September 1
- Send an internal announcement to all employees and volunteers that your nonprofit/station will participate in Cartober. Vehicle donors are looking for a simple solution to get rid of a vehicle they no longer need. Ensure your colleagues are aware of your vehicle donation program and participation in Cartober so that you don't accidentally turn a potential donor away!
- Week of September 8
- Inform your supporters about Cartober through
- A dedicated email send or newsletter mention
- Scheduled social media posts
- Inform your supporters about Cartober through
- Week of September 15
- Schedule social posts about Cartober Your October will be busy with last-minute touches to your year-end fundraising campaign, so put your vehicle donation program in auto-drive by pre-scheduling Cartober social posts and other communications to your supporters.
- Week of September 22
- Increase your online presence with a blog Add a blog article to your website about Cartober and how vehicle donations can make a difference for your cause.
- Wednesday, October 1
- Keep the momentum going Send an additional dedicated email to your supporters about Cartober. Plan to keep Cartober mentioned in any regularly scheduled email sends to your supporters as a subtle reminder about your vehicle donation program. Add a Cartober web banner or tile ad to your homepage or the vehicle donation page on your website.
- October 13-24
- Mid-month engagement Reach out to your supporters with a mid-campaign email reminder, fostering community engagement and sustaining the momentum of Cartober.
- Week of October 27
- Final week countdown
Send a final reminder to your supporters about the last week of Cartober.
- Final week countdown
- Friday, October 31
- A spooktacular Cartober send-off Access the Content Portal for Halloween-themed content to give Cartober a festive finale. Use these assets to share a final reminder about your vehicle donation program.
- Monday, November 3
- In an email or a social post, let your supporters know that although Cartober may be over, there's still plenty of time for them to support you and get a year-end tax deduction by donating their vehicle to your organization.